90% of all businesses fail within 5 years, but the ones using psychology tools are outsmarting big brands. Here’s how. In today’s market, small businesses don’t need to outspend — they need to outthink. Big brands have armies of analysts,…
In today’s fast-paced business environment, customer feedback and employee insights are more critical than ever. Then why are traditional feedback systems like surveys, suggestion boxes, and long-form reviews falling behind? This space needs a change. Innovation. After working with top…
In today’s competitive landscape, understanding the nuances of human behavior is a game-changer for businesses. One emerging tool in business psychology is the Valence-Arousal Bidirectional Theory. A framework that measures emotional states through two dimensions: valence (positive or negative emotions)…